Town Planning | Liquor Licensing | Urban Design & Drafting

Trusted Experts in Planning, Licensing & Development

Our approachable, experienced team helps you navigate complex planning, licensing, and design challenges with clarity, confidence, and care.

Supporting Smarter Projects Across Victoria

We help businesses, developers, and property owners make confident decisions through strategic planning, licensing, and design services tailored to real-world outcomes.

Meet the team

We’re a small, experienced team who work closely with you to navigate the complexities of planning, licensing and development — with practical advice and a down-to-earth approach.

Our History

Built from Experience. Grown with Purpose.

OTL Consulting Group was founded in 2013 by James Robson, following his time as a Compliance Inspector with Victoria’s liquor regulator. The business was initially established as a specialist liquor licensing consultancy, supporting hospitality operators to navigate liquor regulation, compliance, and approvals with confidence.

As the client base grew, it became clear that liquor licensing rarely sits in isolation. Demand for integrated planning advice, particularly for bars, pubs, restaurants and licensed venues, led to the expansion of OTL’s town planning services.

A key milestone occurred in 2018 with the integration of EDQ Town Planning, a long-established regional planning consultancy founded in 1995. This marked a deliberate step toward a multi-disciplinary model, allowing OTL to support projects across land use planning, subdivisions, rural development, strategic planning and built-form outcomes.

Over time, drafting and urban design services were brought in-house, enabling a genuinely integrated approach from early feasibility through to approval.

Today, OTL Consulting Group works with a diverse range of clients; from individual landowners and hospitality operators to developers and community organisations, providing practical, strategic advice grounded in experience. While the business has grown, its values remain the same: clear advice, a collaborative approach, and a focus on getting outcomes that work in the real world.

Testimonials

We’re proud of the long-term relationships we’ve built and the results we’ve delivered. Here’s what some of our clients have said about working with OTL Consulting Group.

The Ocean Grove Golf Club have used OTL Consulting for many years when dealing with the LCV and, in particular, to arrange our much needed temporary summer licences for the Club. We recently asked them to finalise a permanent change to our licence and they have handled this application in a very professional manner. The key issue was timeliness and Andrea Logan, and the staff worked tirelessly to finalise a successful outcome for the club, even though they had very little time to complete these works. We are indebted to them as a company and especially Andrea who in this case pulled off the unexpected.
Russ Powell from Ocean Grove Golf Club
OTL Consulting have assisted us over a number of years with applications for new liquor licences and amending our current licenses. Their service has been invaluable in assisting us navigate what has become an increasingly complex application process as well as assisting us with ensuring we remain compliant with our licence conditions. We highly recommend using OTL if you require assistance with Liquor Licensing.
Ben from The Ryan Group
We had a fantastic experience working with Andrea from OTL Consulting Group during our application for the liquor license at Hydrant Food Hall. Andrea was professional, approachable, and incredibly knowledgeable, guiding us through every step of the process with ease. Her communication was excellent, and she made what could have been a stressful experience feel simple and manageable. We wouldn’t hesitate to recommend On Tap Consulting to anyone needing help with licensing. They really know their stuff and were a pleasure to work with.
Jerome from Hydrant Food Hall
We could not have completed our planning permit and liquor licence without the help of on tap liquor. These guys took the stress out of starting our new business and we are forever grateful !
SOAK Bar & Beauty
These guys were so great to work with and so helpful. It is definitely worth it to work with professionals .I would highly recommend their services for anyone requiring help with a liquor licence
Sharyn Johnston
Vipun is very professional and efficient. The entire process was smooth and seamless, And I’m extremely satisfied with the service provided. Would definitely work with them again in the future
Jenny Zhang